These are all award winners in their relevant categories where it is possible to learn from their experiences.
Why understanding your present customers needs can help you bring in new customers.
It will help you understand your customer’s demographics, the catchment areas and the potential of your existing customers so that you are able to target new customers and new products.
Presently most do not invest in data-mining to break up the info into something so valuable it can be termed as goodwill. With an indepth knowledge of your market you can easily exploit your ROI, which normal Ads can never achieve.
If I want, I can easily push Interactive Ads to smartphones and tablets when a person comes within range, and cover my scope of target audience in the most crowded mrt trains and stations, creating revenue for both SMRT/SBS and a whole bunch of work for Interactive Ad agencies. I can even setup kiosks in MacDonalds to run promotions and contests, and also get Ad revenue when advertisers target MacDonald’s customers all over Singapore in MacDonald’s branches via WiFi. I do not see why Wireless@SG does not make money if they are able to collect simple data like name, sex, and age with their phone numbers and use it to create a good experience for advertisers to target their right audience. If MacDonalds were to provide it’s own WiFi worldwide, and use it to promote it’s own advertisements, and sell it’s media to other advertisers, I am sure it is able to cut it’s advertising budget by half because of effective marketing thru Interactive Ads. It is value for money because these are the people who have already become customers, you just need to provide incentives for them to come back again, TV Interactive Ads are for branding and new customers.
Due to advertising ethics, it is possible to provide a demography of the profile of your customers, but the collection of customer data cannot be resold, or there will be backlash.
– Contributed by Oogle.